Upon completing 2015 with a successful launch, Mr. Guy Caspi, CEO of Deep Instinct shares his insights on the cybersecurity market, trends that will develop in 2016, and ways in which Deep Instinct will meet the needs that will arise.
When you look back at the cybersecurity market in 2015, how do you summarize it?
2015 signaled the next stage of the security revolution. Hacks graduated from attacks by novices to attacks by professional hackers and organized criminal bodies, including state-backed cyber-attacks. Organized crime has become more active in the cybercrime scene, shifting from narcotics to cyber-attacks. It has become simpler to manage independent, separate bodies in different countries that conduct a range of attacks on different targets for lucrative sums. The result is scary—psychologically and economically. The dangers range from stealing commercial secrets to large-scale attacks on energy systems and infrastructure. The new James Bond operates in the cyber arena.
On the vendors’ side, we have witnessed data security companies turn into cybersecurity companies as it’s not just about data anymore – infrastructure and finances are at equal risk of being hacked. Furthermore, as the nature of attacks has become more sophisticated, we have seen a rise in vendors that offer niche solutions in areas that didn’t exist a few years ago, such as mobile devices security.
How are companies handling the new cybersecurity risks they now face?
I meet with Fortune 500 companies on a daily basis and see their openness to adopt new cyber defense technologies. But, I also see a lot of confusion due to the new threats that arise and the multitude of vendors on the market. CISOs understand that once they receive alerts about the fence, door and window getting broken into, it’s already too late.
Furthermore, the exponential growth of zero-day threats on a daily basis and the absence of a comprehensive solution to handle APT attacks have caused enterprises to follow a “not if but when” approach to breaches.
Additionally, the confusion and challenge of choosing a suitable solution often results in clashes between the different solutions that are installed on the endpoints and network, as well as other operating systems and builds. Another factor that adds a layer to the already complex situation is that too often, decisions are based on logistical and cost considerations rather than security.
With such cybersecurity turmoil, what was your motivation in setting up Deep InstinctTM?
I established Deep Instinct for two main reasons: many existing cybersecurity companies have data security in their DNA, and as such, at their core; they provide alerts on attacks rather than block them. Beyond the issue of false alerts, receiving logs and logs of data on alerts and threats doesn’t solve the problem. It might have been sufficient in the past, but it is impractical for meeting the bottom-line needs of organizations – blocking attacks.
Threat prevention that focuses on sandboxing and behavioral analysis doesn’t necessarily solve the problem because the degree of sophistication of the malware has increased. Deep Instinct was established to prevent the attack before the damage occurs, not just detect it.
Second, we protect the areas that are the most vulnerable in the organization against unknown threats and attacks that are most difficult to secure. In today’s cybersecurity landscape, it is clear that you cannot protect an organization just by locking the door. Deep InstinctTM protects the endpoints, the servers and the mobile devices: the last line of defense that is most important to the organization. The door, window, and the fence will always be broken into but the safe must be unbreakable. We protect the safe against any burglars.
Furthermore, our objective is not to bring a 1% improvement in detection, but a giant leap that will increase the protection rate substantially. To deliver proper protection, you must be able to handle, on the spot, threats and attacks that you’ve never seen before. This is our core competence as deep learning enables this capability. We train our neural networks in a unique way, leveraging our deep learning expertise and our elite research team that hails from top research military units.
As CEO and founder of an innovative company in a competitive market, what were the challenges that you have experienced this past year?
My challenge as CEO was to orchestrate the development of a company. I had to adhere to the time frame of creating a ground-breaking product, as well as launch the product on November 3rd to meet my commitments to our investors.
What is your focus and strategy for Deep InstinctTM for 2016?
My focus will be on reaching new customers and continuing with our branding efforts. My goal is to have brand ambassadors among the tops CIOs in the Fortune 500 companies by the end of next year.
We are also planning on expanding into traffic, adding a new defense vector in addition to our existing solutions: endpoints, servers and mobile. We are witnessing transformations in the cybersecurity world and the network architecture, and we plan on meeting the security needs that arise from these changes.
Last, but not least, we will focus on raising awareness about the growing cyber risks that lie in the mobile market, emphasizing how this new threat vector must be protected.
The cybersecurity market is one with constant innovations. It is the hottest market and therein lies its beauty. We need to constantly rethink and renew solutions and I believe that Deep Instinct is blazing the trail!